Strategic Communications and Marketing
I believe arts and culture nonprofits knit communities together and creatively foster connections that build a better world.
For 20+ years, I’ve helped nonprofits achieve their goals by reaching audiences creatively, efficiently and sustainably.
Services
I’ll collaborate with you and your stakeholders to create a support plan that addresses your organization's specific needs and challenges. My areas of expertise include:
Press Relations
Strategic Communications
Marketing and Sales Strategy
Website Content Strategy and Implementation
Social Media Strategy and Implementation
Email Strategy and Implementation
Crisis Communications Planning
Project Management
What Clients are Saying
“Liza is a boon and a joy for Squonk, and was a vital help and sage advisor during our busiest touring year ever. She was proactive, thorough and responsive, and we are grateful to work with her to advance our public presence. She made a tough year fun and productive. We would recommend her guidance to any national performing arts group.”
Jackie Dempsey and Steve O'Hearn
Co-Artistic Directors of Squonk
“Working with Liza has been a game changer for Mosaic Theater. To our mid-sized, non-profit theater company in a very competitive market, Liza has brought a powerful network, exceptional communication skills, organizational expertise, attention to detail, great new ideas, and a keen eye on the bottom line. We could not be more grateful for Liza's guidance and hard work!”
Serge Seiden
Managing Director of Mosaic Theater
“From day one of our partnership, Liza has been a non-negotiable for Spring’s social media strategy, design and implementation. Her work deeply considers our brand and elevates it, and she does so with genuine enthusiasm for and curiosity about our business. Liza is a consummate professional and makes the process of ‘doing’ social media absolutely seamless. What’s more, Liza is a wonderful human being, a joy to work with!”
Keri Mesropov
Founder of Spring Talent Development
About Me
During my career, I have had led the public relations and marketing campaigns for the opening of multiple performing arts and museum venues. I have met annual earned revenue goals of $5+ million, and I have created and implemented multiple crisis communications plans, including during COVID-19 and government shutdowns.
I co-led the creation of a cross-departmental digital strategy. I then oversaw its implementation, leading a website redesign and CRM database conversion while expanding digital content production and social media.
I have led visitor services and ticketing teams to ensure a welcoming, accessible and engaging visitor experience. I have hired, managed and supported full-time and part-time teams, establishing a culture of empathy and cooperation.
I currently consult part-time, providing strategic communications and marketing support to nonprofit and small business clients. The remainder of my time is devoted to raising a son, volunteering in my community and exploring the arts and culture of my new city: Denver.
